Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
PayPal invests its latest ads with a wealth of can-do spirit, portraying itself as a trusted and flexible financial partner for users everywhere.
Breaking today, the work, tagged “PayPal Can Do That,” marks the client’s second major push from CP+B. It follows 2016’s “New Money” initiative, which broke during Super Bowl 50, a few months after PayPal relaunched as an independent company.
“A year later, a lot has changed, including new partnerships with many industry players including Visa and MasterCard to give our customers even more ways to conveniently pay and get paid, no matter where they are or what funding source they’d like to use,” Patrick Adams, head of North American consumer marketing at the e-commerce company, tells AdFreak.
“The ‘PayPal Can Do That’ campaign expands on the story told by ‘New Money,’ highlighting real-life scenarios where PayPal helps fulfill a variety of money management and payment needs.”
“New
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in