Pixar Spoofs College Recruitment Ads for Monsters University

This is delightful: a campaign by Pixar for its upcoming film Monsters University that spoofs those wonderfully cheesy college-recruitment ads that air during NCAA sporting events. The spot below, which ran during this week's Rose Bowl telecast, promotes the movie's eponymous institution and imitates the source material perfectly, from the tagline ("Image you at MU") to the awkwardly saccharine student testimonials. The whole spot is nicely paced ahead of the amusing reveal halfway through. (The realism of the animation helps a ton, too, and is its own best marketing for the film.)