It seems we, and much of the rest of the world, were somewhat misinformed over the news that Philips’ had created a new technology that wouldn’t allow people to skip TV commercials as was widely reported earlier this week. Now Philips is posting a message throughout the blogosphere, including our original post, to clarify its position. Here’s the bulk of what it said: “Inventors from Royal Philips Electronics (Philips) filed a patent application, as yet not granted, that enables watching a television movie without advertising. However, some people do want to see the ads. So, we developed a system where the viewer can choose, at the beginning of a movie, to either watch the movie without ads, or watch the movie with ads. It is up to the viewer to take this decision, and up to the broadcaster to offer the various services. Philips never had the intention to force viewers to watch ads against their will and does not use this technology in any current Philips products, nor do we have any plans to do so.” Looks like we can all calm down now.
—Posted by Catharine P. Taylor