Pharrell Got an Architect, Photographer and 2 Artists to Design Adidas’ New Sneakers

Diverse talent on your toes

Bringing in artists to design limited-edition shoes is a no-brainer. But an architect and a photographer? That makes things a bit more interesting.

Pharrell Williams, who was named to Adweek's Creative 100 this week in part because of his fashion design savvy, just announced a new extension of his Superstar line of Adidas shoes. It's called Supershell, and features designs from four disparate creators:

  • Architect Zaha Hadid, an internationally recognized designer once selected by Time as one of the most influential people in the world. Her work includes China's Guangzhou Opera House, the London Aquatics Centre for the 2012 Olympic Games, and the Rosenthal Center for Contemporary Art in Cincinnati. 
  • Japanese contemporary artist Mr., who brings an anime-inspired style to a wide range of artistic media and is, says Williams, "a master of depicting innocence."
  • Photographer Cass Bird, who shoots fashion for a variety of major publications and has directed several branded videos for J.Crew, Wrangler and others.
  • New York contemporary artist Todd James, whose career began with graffiti and grew into frequent gallery exhibitions and high-profile collaborations.

The shoes aren't available for sale yet, but there's a placeholder page on Adidas' site, and you can get a sneak peek in the photos and videos below. Agency: Johannes Leonardo.