Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
When it comes to scratch-and-sniff books, dogs are a prime and underserved market. To correct that, one pet food company has released a very special holiday story.
On Monday, The Honest Kitchen and Red Tettemer O'Connell + Partners launched Is That My Dinner?, an illustrated book about a puppy looking for a meal.
The Honest Kitchen differentiates itself from "feed grade" competitors—whose products may include meat from diseased or dying animals and other dubious parts—by billing its pet food as "human grade," meaning the ingredients are good enough for humans to eat.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in