Palin's hot-selling glasses: fashion or fad?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

No matter who wins this week’s vice presidential debate—much less the Nov. 4 election—one person is sure to have come out ahead in 2008: Kazuo Kawasaki. The Japanese designer’s rimless titanium eyeglass frames have gone from obscurity to scarcity since Sarah Palin emerged on the scene, wearing the glasses so consistently that they seemed soldered to her head. According to The New York Times, all 1,000 authorized Kawasaki retailers have ramped up their orders, and other retailers are begging to get in on the action.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in