Mock case studies are big right now. Following up on last week's awesome Chelsea Bedano birthday-party video from John St. in Toronto, here's the new call-for-entries clip for the 2011 AICP Show & Next Awards—done as a mock case study for how Michaelangelo's painting of the Sistine Chapel rebranded the Catholic Church in 1503. "All art is advertising. Is your advertising art?" the copy says at the end. Not as good as the John St. clip, but amusing in parts. Via Adverblog.