High-fructose corn syrup, which we’re somewhat obsessed with, just can’t get any love from Rudi’s Organic Bakery, which all but portrays the sweetener as poison in its first work from TDA Advertising & Design. The industrial drums in the spot lack only the skull and crossbones. What we’ve got here is the old ad-within-an-ad routine. The Prarie Morning Bread Company ("Baked with love. And other things") doesn’t exist. It’s supposed to symbolize healthy-looking and healthy-sounding supermarket breads which, unlike Rudi’s, are filled with stuff that’ll kill you. Slowly. Over time. Maybe. I dunno, those Prarie loaves look pretty darn tasty. And the can-do bakery crew is so up, I might just try a teaspoon of azodicarbonamide to help get me through another dreary morning at work.
—Posted by David Gianatasio