If you thought Olive Garden's logo couldn't get any worse, you were wrong.
On Monday, the Darden-owned restaurant chain unveiled a brand refresh. The perplexing cluster of grapes that graced Olive Garden's logo for a decade and a half has devolved into a twiggy branch that appears to be an unfortunate shade of chartreuse. The previous tacky pseudo-script laying out the chain's name has become a font that's even more half-baked.
The early feedback is not good. One Twitter commenter aptly describes the overall design as looking "like it was drawn with a breadstick." Another interprets the new logo, created with help from design shop Lippincott, as a sign that the restaurant will "now be a home decor company specializing in mid-priced hand towels."
John Brownlee at Fast Company offers a detailed takedown of the color scheme in a side-by-side comparison with the old logo.
Sure, beauty is in the eye of the beholder, and logo redesigns can be a notoriously touchy business. But this could easily be on par with the notorious Gap crowdsourcing and Target drop-shadow debacles—or it would if people cared as much about Olive Garden as they do about Gap or Target.