Old Spice Is Opening Futuristic Twitter Accounts for Some of Its Fans’ Future Selves

To answer the questions you have for them today

Wieden + Kennedy is doing a fun little real-time Twitter stunt for Old Spice today.

It began with the brand asking a simple question:

Fans who replied were in for a surprise, though, as Old Spice has been creating custom Twitter accounts for their future selves—and then having the future selves comically answer the questions. (The future selves also have futurey names and profile pics.)

The whole thing has that freewheeling, crazy vibe that comes with churning out absurdist content on a tight deadline. Check out some the present-self/future-self interactions below.