Isaiah Mustafa, who recently returned to the Old Spice world in a British campaign, is now fronting a new online initiative for the P&G brand's new body spray. The campaign is built around nine bogus websites that advertise fake, faux-manly products and services—like black leather sheets, spray-tan parties, push-up muscle shirts and more—and Mustafa's comical disdain for all of them, and anyone who would be sucked in by them.
You can send the sites to friends as a prank (via Twitter, Facebook or email), and when they try to click around, a warning buzzer sounds and Mustafa appears to deliver a good scolding—an "Internetervention"—in his trademark style. A different video plays on each site, and there are all sorts of sight gags and other funny bits.
Check out the nine sites and accompanying videos below.
Credits at the bottom of the post. Via The Denver Egotist.
Client: Old Spice
Project Name: "Internetervention"
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Craig Allen, Jason Bagley
Interactive Creative Director: Matt O'Rourke
Copywriter: Andy Laugenour
Art Directors: Matt Sorrell, Matt Moore, Croix Gagnon
Executive Interactive Producer: Mike Davidson
Interactive Producer: Ben Sellon
Account Team: Liam Doherty, Yaya Zhang, Michael Dalton, Jessica Monsey
Executive Creative Directors: Susan Hoffman | Joe Staples
Director of Broadcast Production: Ben Grylewicz
Director of Digital Production: Pierre Wendling
Group Media Director: Kelly Muller
Associate Media Director: Kerry Antos
Media: Lisa Feldhusen, AJ Blumenthal
Technology Lead: Ryan Bowers
Business Affairs Lead: Cindy Lewellen
Print Producer: Heather Smith Harvey
Group Strategy Director: Britton Taylor
Brand Strategy Director: Anibal Casso
Digital Strategy Lead: Michael Holz
Social Strategist: Danny Schotthoefer
Director of Interactive Strategy: Zach Gallagher
Digital Production Company: Stinkdigital, New York
Production Company: Skunk
Director: Craig Allen
Editorial: Arcade Edit
Editor: Geoff Hounsell
Assistant Editors: Sean Lagrange, Dean Miyahira
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Leslie Carthy
Creative Directors: Kevin Lau, Jonah Hall
Producer: Shelby Wong
Lead Flame Artists: Chris Homel, Matt Lydecker, Jan Cilliers
Assistant Flame Artists: Eli Beck-Gifford, Austin Hickman-Fain
Sound Design and Mix: Barking Owl
Executive Producer: Kelly Bayett
Engineer: Brock Babcock