OK You Monsters, Heinz Will Release 'Mayochup' Now That 500,000 of You Asked for It

But the official name is still up for debate

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

With nearly 1 million votes tallied in its Twitter poll, Heinz has declared the victor to be “Pass the Heinz Mayochup.”

The question? “Want #mayochup in stores? 500,000 votes for ‘yes’ and we’ll release it to you saucy Americans.” While clearly it was the total pro-mashup vote count that mattered rather than the percentage, Team Mayochup still secured a 55 percent majority over the 45 percent who chose the sensible “Nah, I’ll make my own.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in