Notable Taskmaster Martin Scorsese Befriends Siri in Latest iPhone Spot

TBWA's celebrity series continues

Following spots with Zooey Deschanel, Samuel L. Jackson and John Malkovich, Apple on Monday night unveiled its latest celebrity endorser—Martin Scorsese, whose demanding schedule puts iPhone personal assistant Siri to the test. Of course, she handles his myriad requests—managing his schedule, checking traffic, finding a friend, all barked in his trademark rapid-fire style from the back of a taxi—without breaking a virtual sweat. The spot—directed by Bryan Buckley—is OK, but Scorsese has done better commercial work, notably for American Express. Credits after the jump.

Agency: TBWA\Media Arts Lab
CCO: Duncan Milner
ECD: Eric Grunbaum, Scott Trattner
GCD: Chuck Monn
CD: Chris Ribeiro
ACD: Niraj Zaveri, Mark Sloan
CW: Brooks Jackson, Kevin Butler
Executive Producer: Eric Voegele
Agency Producers: Mallory Gordon, Stephanie Gocke, Trang Huynh
Production Co: Hungry Man Films
Director: Bryan Buckley
DP: Scott Henriksen
Editorial Co: Nomad Editing Company, Inc.
Editors: Jared Coller
Post Co: The Mill LA
Lead Flame Artist: Phil Crowe
Colorist: Adam Scott