Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This seems like a whole lot of nothing. Some women in Italy are apparently peeved about a new TV commercial from Peroni beer that shows a woman having trouble parking a horse and carriage a century ago, and then struggling with an automobile in the present day, as two guys chuckle nearby. In a “Catfight” world, this would seem fairly tame, but a group of female Italian lawyers disagree—and are suing the beer company for being sexist and discriminatory.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in