Maurice Gee's novel Going West literally springs off the page in this animated spot for the New Zealand Book Council by Colenso BBDO and Andersen M Studio. The clip's garnered a quarter-million-plus YouTube views in less than two weeks, and there's no denying it's visually impressive. Still, I found the monochrome images and droning voiceover a bit turgid at first. After the halfway point, the pace picks up, and the stark colors and distorted narration get hypnotically trippy. A tagline like "Read a book, get high" would work, but instead we get "Where books come to life." If this is a series, my own brilliant tome is available for use, gratis, in upcoming PSAs. Hmm, the council seems to be dedicated to promoting New Zealand authors and their work. Luckily, I happen to hail from New Zealand! Um … g'day, mate, put another shrimp on the barbie? Oh, just forget it.
—Posted by David Gianatasio