In one of the least surprising reveals ever, the advertiser behind billboards proclaiming “Netflix Is a Joke” in New York and Los Angeles is said to be Netflix itself.
Entertainment trades The Hollywood Reporter and Variety both report the inside job, which comes as Netflix has been investing more in comedy—including specials from the likes of Jerry Seinfeld, Chris Rock and Dave Chappelle.
THR says the billboards will be followed in short order by videos featuring those stars, and others. Actors in Netflix series, such as Kevin Spacey from House of Cards, will interact with the comedians in character, THR said.
Louis C.K., Amy Schumer, Sarah Silverman and Tracy Morgan are among the other comedians who have been working with Netflix of late.