A judge this week gave the green light to the Naked Cowboy’s lawsuit against Mars Inc. for trademark infringement, stemming from an animated video that ran in Times Square which showed the blue M&M done up in Naked Cowboy-ish garb. The other big news: The Naked Cowboy, aka Robert Burck, isn’t seeking $6 million, as reported in February, but rather $100 million. He tells CNN: “I have spent 10 years in every kind of weather and going through the legal, step by step [process of getting a trademark],” Burck said. “It is imperative that damages are pushed so … an example will be set.” The blue M&M has not commented publicly on the lawsuit.
—Posted by Tim Nudd