Check out this new Broadway musical style commercial from Philadelphia’s tourism office. The tagline is, “Philly’s more fun when you sleep over.” Having not once slept in Philly, I can’t say whether or not that’s true. The campaign seems flexible though. There are probably all sorts of endings to the sentence, “Philly’s more fun when you …” The spot breaks this Sunday—appropriately enough, during the Tony Awards.
—Posted by Tim Nudd