Well, this is awkward—a 2008 ad from Belgian music station TMF featuring Amy Winehouse suffering interspecial indignities after being reincarnated as a sheep. "Reincarnation sucks," says the headline, paired with the tagline "Live now." The rather confusing campaign apparently promoted the channel's live-music programming. (There were Paris Hilton and Marilyn Manson versions, too.) After the jump, check out a 2010 ad from a French radio station showing a young Winehouse's school photo along with the headline "Rock is here to change your life."