Colle + McVoy took my advice (or somebody’s) and sped up the pace of their Minnesota lottery ads. (The last bunch moved … too … slow.) This trio of cute animated spots touting the Millionaire Raffle game show what winners would do with their money. I think it would probably take more than $1 million to build a cabin island, a roller-coaster restaurant or a giant snow-bot, but the cost of living in "The Land of 10,000 Lakes" is pretty low, so who knows? The bot dumps snow into Wisconsin, then Canada. Good, teach those cheeseheads and hosers a lesson. Of course, these ads aren’t nearly as deranged as that stop-motion campaign for the BC Dairy Foundation with the profane goldfish. If I won the lottery, I’d buy a tank of goldfish plated with real gold, then flush them down the drain, because I could always afford more. Hey, it’s my daydream.
—Posted by David Gianatasio