Milk. For bones you can’t saw through.

Milkbones This ad, purportedly for a South African brand of milk, doesn’t skimp on the macabre humor. Guy gets stuck in bear trap; guy tries to free himself by sawing off foot (click here for larger version, and note saw marks on lower leg); guy fails to saw off foot due to incredibly strong, milk-fortified bones; guy dies and rots. What a pleasant story. If this ad ever ran, you’d think we’d have heard the backlash. Created by Grey South Africa, according to the credits over at Ads of the World.

—Posted by Tim Nudd