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When your brand starts to mature, your advertising needs to follow suit, even if your name is Mike’s Harder and you’re targeting millennial dudes who are all about hot chicks, wild parties and bro bonding.
The last major ad campaign for Mike’s Harder was so chock full of dick jokes and over-the-top sight gags (think pitched tent, pool noodle) that even the brand’s execs admit it was a bit juvenile.
That was the intent. (There are laughs to be mined from garden hoses and molded clay.)
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