Meet Tad. He's looked at cloud computing from both sides now, and decided that selling "an outdated IT plan from the back of a van" is the way to go. Yes, '70s humor has been done to death, but it's hard to dislike this pro-cloud spot for Microsoft from Deutsch. Our porn-stached, leather-jacketed pitchman resembles just about every dope-dealing bad guy from period cop shows like Hawaii Five-O and The Rockford Files. Tad works for the fictional VMlimited, a not-so-subtle swipe at firms like VMWare that offer infrastructure-focused virtualization options as opposed to service-oriented cloud-based solutions. Buyer: "The price you're giving me, is that based on unlimited use?" Tad: "Oh, absolutely. In fact, the more you use, the more you pay." The vignette scores by maintaining its light touch while never losing focus on the broader message: Such competitors really don't know clouds at all.