Michael Bolton Makes Everything More Juicy, Particularly Starburst

One theory in candy's new campaign

Michael Bolton follows up his Optimum campaign with a cameo in the Starburst ad below, part of a new campaign from DDB Chicago that offers theories on why the candy is so "Unexplainably juicy." In "Orchard," it's because Bolton serenades trees whose fruit then becomes extra luscious, obviously. Another spot says it has something to do with Keyboard Cat and dragon tears. The spots were directed by Andy McLeod of Rattling Stick. More executions and credits below.

Client: Starburst
Agency: DDB Chicago
Chief Creative Officer: Ewan Paterson
Creative Director: Chuck Rachford
Associate Creative Director, Art Director: Alex Zamiar
Associate Creative Director, Copywriter: Jonathan Richman
Executive Producer: Will St. Clair
Producer: Matt Green
Senior Account Director: Kate Christiansen
Production Company: Rattling Stick
Director: Andy McLeod