Memo to marketers: Stay out of Boston!

We in Boston clearly cannot handle these newfangled promotional stunts. They make us nervous … downright edgy. I can barely peck this out on the keyboard, what with the sweaty palms and trembling fingertips. A month ago, the metro area went into a bomb-scare tizzy over a campaign for Aqua Teen Hunger Force. Then, last week, Dr Pepper suggested that a $1 million coin was hidden in a Colonial-era burial ground—the resting place of John Hancock (his memorial is shown here), Paul Revere and Samuel Adams, no less—and consumers showed up with shovels.