Meeting Yourself Isn't Altogether Pleasant in Australian Insurance Ads

People meet healthier versions of themselves in Clemenger BBDO's campaign for Bupa, an Australian insurance company. Man, I hate when that happens, especially if my healthier self is also better dressed than I am. As various commenters have noted, the "meet yourself" motif was handled more effectively in commercials for Medibank Health and Lincoln Financial, among others. Still, the derivative nature of the Bupa work isn't its main problem. What I object to most is that it tries hard to be clever, deep and riveting, but despite its convincing visuals, just ends up a confusing mess.