Meet Hologram Barbie, Every Girl's First Personal Assistant

A practical yet peppy holographic pal

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The latest innovation in Barbie might please geeky parents just as much as kids. Last weekend at the New York Toy Fair, Mattel unveiled Hello Barbie Hologram, a more lively—if less tactile—version of 2015’s Hello Barbie doll.

Like an Amazon Echo that smiles, holo Barbie hangs out in her box and cheerfully answers questions … or dances on command to the music of your choice. With input from a mobile app, she can remember birthdays and her location (to provide the weather report), and even remind kids to brush their teeth.

Mattel

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