Medieval mob? Mercury Insurance covers it

Here's a new one. Mercury Insurance Group claims to cover "medieval mob damage." Now, that's a unique selling proposition! It's inspired by a true story, but the Renaissance Fair scenario isn't that funny until the final few seconds of the spot, when a larger gent squeaks his backside across the roof of the car as the owner looks on, horrified. The ad is the latest in the rather predictable but well executed "Mercury Moments" campaign, which has been running for a while.