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Maybelline New York has partnered with M2M, IMG’s premium fashion network, to kick off “New York Minute,” a branded content series set to launch alongside New York Fashion Week (which starts today!).
M2M hosts original programming, films and documentaries about fashion and the people in it. In essence, it serves as a platform for IMG’s network across the fashion industry.
Maybelline New York’s contribution to the platform features three different kinds of women: Curve model Barbie Ferreira, musician Princess Nokia (Destiny Frasqueri) and transgender actress and model Hari Nef.
Each stars in her own vignette, directed by Luke Gilford—and while there are moments of glamour, mostly what you get is something closer to earth.
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