Last month in this space, we took some not-so-good-natured swipes at Mattel, which was facing its second major toy recall of the summer. Today, the company announced its third such recall, pulling back nearly 844,000 Chinese-manufactured toys that contain excessive levels of lead paint. During the last recall, Mattel took out full-page “Trust us” ads, and its embattled CEO Robert Eckert appeared in a not-so-reassuring online video. No sign of Bob today. The company says no actual Barbie dolls made the hazard list (thank God!), though some of her accessories did. Several years back, Mattel’s Talking Barbie complained that “Math is tough.” Could she count to 844,000, I wonder?
—Posted by David Gianatasio