Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Not too many medical-equipment ads feature guys dressed in giant puffy pink lung suits, but this one does. And these lungs are living the high life, being chauffeured around the countryside, playing tennis and croquet, dining on lobster, having a threesome with a lovely pair of ladies—pleasantly removed from whatever medical crisis has landed their owner in the hospital. All of this is apparently thanks to a Drager oxygen mask, which seems to be delivering more than oxygen to the patient.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in