L.L. Bean Has a Laugh About Tumblr Saluting Its Hunky Models

Liz Pride's fantasies get noticed

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All anyone here in Maine can talk about this week is Your LL Bean Boyfriend, a Tumblr started by Liz Pride, a native Mainer, dedicated to the hunky, outdoorsy dudes featured in the retailer's catalogs (online and off). Each post shows one of Bean's seemingly endless supply of rugged yet sensitive-looking male clothing models and a bit of improvised, romance-novel-style copy written from the point of view of an admirer—like, say, Liz Pride.

A few sample posts:

• Gabriel sat behind me on the sled and held onto my hips.

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