A little ultraviolence improves any coffee ad

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Boing Boing linked to a series of old, excessively violent Wilkins Coffee commercials created by Jim Henson way back in 1957. The spots depict two characters, Wilkins and Wontkins. Wontkins doesn't drink Wilkins coffee, so Wilkins offs him in various violent ways. The spots are short and sweet (the local station only had 10-second slots), and were so successful that they were reshot for five other local coffee companies, the only difference being the product shot.

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