It must be nice to be Three.
The British mobile network has the most fun-loving advertising slogan around: "We all need silly stuff." And Wieden + Kennedy in London makes the most of that promisingly vague positioning. Last year, we had the dancing Shetland pony. Now, it's time for the singing cat.
The new ad is brilliantly shot by Traktor, and features remarkable performances—not just by the preternaturally talented kitty but by the girl, too, who apparently was born to lip-sync old Starship songs. (W+K London has lots of relevant feline experience, too, of course, having also done the much-loved "Cats With Thumbs" work for Cravendale.)
The only downside: The related website, where you can upload your photo and "star in your own kitten-rocking, face-morphing music video," doesn't load outside the U.K.
Credits below. Via Unruly Media.
Agency: Wieden + Kennedy, London
Creative Directors: Dan Norris, Ray Shaughnessy
Creatives: Chris Lapham, Aaron McGurk, Luke Tipping
Production Company: Partizan