Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It's International E-Cup Day for Men over at PrimaDonna lingerie, and the men are getting to know what it's like to haul around an extra 6.6 pounds on their chest.
PrimaDonna specializes in luxury lingerie at larger cup sizes, from C to J (yes, it goes all the way up to J). Having E-cup-size breasts is something even I, as a woman with a solid B, can't say I fully understand the implications of. But this video of PrimaDonna's daylong empathy exercise gives me a pretty good idea.
Tit for tat is always great to watch, particularly when it involves tits, and there are a lot of great moments of humor and startling reality mixed into this video.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in