Lincecum's avatar is more likable than he is

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This commercial from Ground Zero for 2K Sports stars reigning National League Cy Young Award winner Tim Lincecum and his animated counterpart from the popular MLB 2K9 video game. Adweek's Eleftheria Parpis hits it out of the park (sorry) when she notes: "While one is flesh and blood and the other a video game character, the silent Tim, even with all his awkward movements and vacant eyes, ends up coming across as more likable."

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