Lexus is back with usual Christmas downer

’Tis the season for luxury car commercials that make the non-rich feel horrible. AdFreak has long chafed at the Lexus “December to Remember” spots, which make viewers feel like it’s normal to give a loved one a luxury car for the holidays as a surprise. But then it turned out people really do. Toyota says 10 percent of the Lexi sold in December are given as gifts. Lexus is not about to give up on a good thing, it seems, as it’s ginned up a new round of commercials showing those infernal red bows wrapped around $70,000 cars.