Let's pass on the mass-panic campaign

From: X-Files producers
To: All staff
RE: "Panic in Pittsburgh" campaign canceled
  We regret to inform you that we’ve canceled this week’s planned "Panic in Pittsburgh" public stunt campaign to promote the release of The X-Files: I Want to Believe. A bogus invasion of Pittsburgh, achieved via media reports, Hollywood sets, actors and special effects, was a great idea, particularly since the movie’s title isn’t doing us any favors. Sure, we borrowed the concept from Orson Welles’ 1938 War of the Worlds radio broadcast, but we lifted the whole X-Files idea from The Night Stalker, and no one seemed to care.