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Over in Sweden, Lego has been accused of sexist advertising toward children. The country's Trade Ethical Council against Sexism in Advertising (ERK) has cried foul over Lego catalog ads that show a girl in a pink room playing with a castle and ponies and a boy in a blue room playing with fire trucks and a fire station. ERK says this use of pink and blue constitutes a form of gender stereotyping that's degrading to both men and women.
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