Lee Clow of TBWA was one of Steve Jobs's close friends and most trusted advisers. They created Apple's legendary "1984" spot together, reunited for "Think different" in 1997, and remained close throughout their marketing partnership. Jobs once described to Adweek how he and Clow would spar at their weekly meetings. "We always have the same destination in mind, so it's fun to wrestle and shout about how best to get there," he said. Clow's fundamental strength was that he "looks at Apple from his heart," Jobs said, "and this gives him the ability to see us as we should be, to see us as we have trouble seeing ourselves sometimes. And to remind us who we are when we are tempted by compromise or shortcuts. Working with Lee has been one of the most wonderful experiences of my life." Clow could say the same of Jobs. Below is the memo Clow sent Thursday to TBWA staff about the loss of his friend.
"As you all know by now, yesterday we lost Steve Jobs.
He was the most amazing person I have ever known.
He was a genius.
He was an innovator.
He was the best client we ever had.
He was my friend.
To work with him, to share his vision, to share his passion, to be trusted by him with his ideas, is one of the great honors that we all have been able to share.
We who worked with him every day will miss him.
We who worked for him but never met him will miss him.
We who work for TBWA but never worked on Apple will miss him.
What Steve Jobs did was simply make everything and everyone better.
I will miss him.