Lamborghini promo too rich for us

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Even though Grand Central Station has become the staging area for tons o’ promotions, it was a little surprising to find two 2005 Lamborghini Gallardos—one orange, one black—in the terminal’s great room the other day on either side of the iconic clock. (Top speed: 192 mph; 0 to 60 in 4.2 seconds.) They’re prizes in the 2005 Columbus Week Raffle being sponsored by a non-profit outfit called the Columbus Citizens Foundation, which runs New York’s annual Columbus Day Parade and has a "commitment to preserving the rich Italian-American heritage and supporting a range of philanthropic causes." 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in