Kung-Fu Farmer Beats Pesticides With More Cowbell in Trippy Spot for Stonyfield Yogurt

A little off-color?

In this strange ad by Made Movement for Stonyfield, a woman with an Oompa-Loopa-ish complexion and a deeply annoying voice asks her lunchroom friend if she ever wonders about pesticides. Stonyfield fans like myself will recognize that a similar question is contained inside every yogurt container. But our protagonist gives it a good ponder anyway, and we are transported into her mind's eye. A farmer and his son are seen petting a cow, when three neon-colored dweebs wearing costumes that say "Pesticide" hop the fence to cause trouble. So, the Stonyfield farmer breaks out his kung-fu and defeats his brightly colored enemies by employing more cowbell. According to the release, "While most opt for a slick, stylish approach and keep verbiage vague such as 'Pure' or 'Natural,' this high-energy, color-saturated spot highlights Stonyfield's commitment." Indeed, it does look like someone vomited highlighters on it. And it does stand out in a category full of real cows in realistically colored fields. I guess Stoneyfield is finally going for the stoner crowd.

CREDITS
Client: Stonyfield

Agency: Made Movement
Chief Creative Officer, Partner: Dave Schiff
Chief Design Officer, Partner: John Kieselhorst
Chief Digital Officer, Partner: Scott Prindle
Creative Director: Claire Wyckoff
Chief Strategy Officer: Graham Furlong
Art Director: Marybeth Ledesma
Writers: David Satterfield, Claire Wyckoff
Consulting Head of Integrated Production: Chris Kyriakos
Junior Integrated Producer: Isaac Karsen
Visual Effects Company: Ingenuity Engine
Music Company: Beacon Street Studios
Composers: Andrew Feltenstein, John Nau
Sound Design Company: Soundelux
Editorial Company: NO6

Business Manager: Jennifer DeCastro
Vice President, Account Production: Rachael Donaldson
Production Company: Hungry Man
Director: Jim Hosking
Executive Producers: Kevin Byrne, Dan Duffy
Line Producer: Leora Glass
Director of Photography: Marten Tedin

Editor: Dan Aronin
Assitant Editor: Doug Scott
Executive Producer (Editorial Company): Crissy DeSimone

Lead Flame: David Lebensfeld
Visual Effects Producer: Oliver Taylor
Telecine: Company 3
Colorist: Siggy Ferstl

Sound Designer: Harry Cohen
Audio Finishing: Lime Studios
Audio Engineer: Sam Casas