Kobe Bryant Handcrafts Pianos and Sneakers in Ad That Makes Lionel Richie Cry

Nike and Foot Locker's latest

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Kobe Bryant doesn't just play pianos. He makes them.

Or so it would appear from the opening scenes of this new ad from Wieden + Kennedy pitching "The Kobe Piano," from which "every note [is] a comedy and tragedy that would make Shakespeare laugh and weep. It will turn piano boys into piano men. It will make Lionel Richie's tears cry tears."

Turns out it's an elaborate metaphor for a line of shoes designed by Bryant for Foot Locker and Nike.

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