Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
KFC wants to prove it doesn’t take the easy path. So it decided to invent a device that’s just shy of useless—namely, a cassette tape that offers driving directions.
On what the brand describes as the world’s “first-ever GPS cassette,” pre-recorded audio of Colonel Sanders tells listeners how to drive from Louisville, Kentucky, where KFC’s headquarters are located, to Marietta, Georgia, where its famous Big Chicken franchise, featuring an animatronic chicken that’s 56 feet tall, lives.
Promising
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in