Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Last week, we mysteriously received a Colonel Sanders pillowcase in the mail, designed to look like we were sleeping together. Now, KFC has explained what that whole thing was all about: As of yesterday, the brand launched KFC Ltd., an online merchandise shop packed with limited-edition goods and high-quality fried chicken apparel.
This includes that randy pillowcase, which you can score for just $14.
It’s easy to compare this idea to Pizza Hut’s Hut Swag idea from last year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in