Last week, we mysteriously received a Colonel Sanders pillowcase in the mail, designed to look like we were sleeping together. Now, KFC has explained what that whole thing was all about: As of yesterday, the brand launched KFC Ltd., an online merchandise shop packed with limited-edition goods and high-quality fried chicken apparel.
This includes that randy pillowcase, which you can score for just $14.
It’s easy to compare this idea to Pizza Hut’s Hut Swag idea from last year. But while Pizza Hut was punting stuff like leggings, scarves and hoodies with phrases like “Pizza is bae” (why?), KFC is swinging for a somewhat more discerning (or fetishist) market. Gear includes vintage apparel, “finger lickin’ good jewelry” and—wait for it!—a meteorite they’ve carved into the shape of a Zinger sandwich (which they recently decided to launch into space). The meteorite is going for $20,000.
Because reading item descriptions is half the fun, here’s what the meteorite description says:
This one-of-a-kind meteorite is a real, space-made meteorite from space. Sculpted by the harsh elements that exist in the vastness of space (and then later by three artists named Haley, Scott, and Mike), this Zinger chicken sandwich-shaped meteorite has all the Zinger chicken sandwich-shaped details you’ve come to expect from the Zinger chicken sandwich. Don’t miss your chance to own this very significant and very heavy piece of chicken sandwich space travel history.
“KFC and Colonel Sanders have been American pop culture icons for more than 70 years,” says Steve Kelly, KFC U.S.’s director of media and digital. “Our fans were craving a way to embrace the fried chicken lifestyle, and KFC Ltd. gives them the opportunity to let their Colonel flag fly.”
Swag on KFC Ltd. starts at $8, at which price you can score a pretty sassy pair of socks. That might not sound like much, but consider that wacky socks have been associated with traits like rebelliousness, intrigue and success.
This breakout line was created alongside Wieden + Kennedy, but this isn’t just a one-time shot at the moon: The brand is also planning to partner with other apparel and lifestyle brands to create other limited-edition offerings, available only within its store.
So even if you can’t afford the meteorite, grab your gold-plated Finger Lickin’ Good necklaces while they’re hot; who knows what they’ll be worth 400 years from now?
More pics below.