Well, here’s a funny package: “Morning Briefings,” a new content series starring Kevin Hart for premium underwear brand Tommy John.
“The idea to create short, fun, social content came from Kevin,” says Rob Baird, creative chief at ad agency Preacher, which helped develop the spots. “He’s obviously had great success promoting his films and comedy specials in a similar manner. We felt like a social series could allow Kevin to give guys some knowledge and entertainment at times when underwear is more likely to be top of mind—from Father’s Day to the heat of the summer.”
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