Kevin Bacon has traded off the whole "six degrees" thing in ads for years. Now it's time to put the Bacon to work.
And that he does in an amusing if obvious campaign from Grey New York promoting eggs on behalf of the American Egg Board. Because after all, nobody knows eggs better than bacon. Or Bacon.
The online video gets surprisingly suggestive, as Kevin puts up with some heavy flirting from a married woman who discovers him just lying on her kitchen counter one morning. And the spot doesn't tire of puns, even though Kevin claims not to enjoy them.
He does enjoy his eggs, however.
"With a last name like Bacon, I'm the obvious choice, and I'm excited to be a part of the new Incredible Edible Egg campaign," Bacon says in a statement. "I like the creativity behind the idea, and I've always been a big fan of eggs. They're a nutritional powerhouse and I never get tired of them because there are so many ways you can eat them."
Per-capita egg consumption grew to 260 in 2014, an increase of more than a dozen over the last five years, according to the USDA. The celebrity ad campaign is designed to keep that momentum going.
"Kevin Bacon brings real star power to the world of eggs and we think consumers are going to love this clever new version of bacon and eggs," says Kevin Burkum, the American Egg Board's svp of marketing. "And there's no better time to talk about eggs with consumption at its highest level in three decades and Easter right around the corner."
See the print ad below.
Client: American Egg Board
Spot: "Side of Kevin"
Agency: Grey, New York
Chief Creative Officers: Tor Myhren (Global), Andreas Dahlqvist (New York)
Creative Directors: Ari Halper (Executive Creative Director), Steve Krauss (Executive Creative Director), Brad Mancuso, Susan LaScala Wood
Art Directors: Jay Hunt, Pete Gosselin, Matt DeCoste
Copywriters: Jay Hunt, Pete Gosselin
Agency Producer: Perry Kornblum
Production Company: Moxie Pictures
Director: Martin Granger
Director of Photography: Alar Kivilo
Editor: Alex Cohan @ Vision Post
Music, Sound Design: Matt Baker @ Vision Post
Principal Talent: Kevin Bacon, Geneva Carr, Jeff Wiens