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JWT Atlanta's new campaign for the Pediatric Cancer Research Foundation is a passion project for outgoing CEO Rob Quish, whose 19-year-old son Will was diagnosed with cancer at age 11. Will is cancer-free now and a freshman at Boston College. But the experience inspired Quish to join the PCRF's board, and now his agency has created a TV spot and a Facebook page to raise money for the organization. Central to the pro-bono campaign is Boston Red Sox pitcher—and cancer survivor—Jon Lester.
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