Justin Bieber's Calvin Klein Ads Make Everyone Everywhere Question Everything

So, hot or not?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Stop the presses. Justin Bieber is making a Justin Bieber face in ads for Calvin Klein, and people are losing their minds.

"Is he actually hot in these pictures?" some people are asking. "Will he ever be as hot as Marky Mark?" other people are wondering. "Can we please bring back David Beckham?" further people are begging (even though Beckham's underwear pics were for H&M, because Beckham was too good for Calvin Klein).

In any event, these topics—surprise, bargaining, regret—are apparently the relevant considerations when weighing the cultural significance of Justin Bieber wearing C.K.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in